2010 Dodge Challenger R/T

2010 Dodge Challenger R/T
The newest version of the Dodge Challenger has been on the market for over a year now, so you'd think people would be used to seeing them around. On the other hand there are at least two reasons people might not think of them as ordinary. One is that they are still fairly rare on the street, though there are half a dozen in our "neighborhood." The other is that many people don't see them as new cars.

A common question for us as we drove the new 2010 Dodge Challenger R/T was, "What year is it?" Apparently many people didn't recognize it as a "retro" design, but thought it was an original Challenger or even a Plymouth 'Cuda from the early 1970s. While that may be a nice tribute to Dodge for building a terrific retro car, it won't help them sell many.

For the record, the new Dodge Challenger is like the new Mini-Cooper: while it may have the same proportions as the original, it's actually a much larger car. That said, unless they are parked side by side, it's pretty tough to tell they aren't the same size.

The fact that the new Challenger is a fairly large car is a real bonus, simply because it's more versatile. (Not that it works for everyone. One woman was really interested in our pretty blue test car, but between them she and her husband have five kids. Even a really big sports coupe isn't going to fly for them)

2010 Dodge Challenger SRT8 Now Available In Purple

2010 Dodge Challenger R/T Plum Crazy

So it's not a new engine, or even a new navigation package, but for car lovers, colors are often as important as displacement, especially when they're unique factory colors. The latest color revealed for the 2010 Dodge Challenger, Plum Crazy, is one of those that's almost sure to drive future collectors wild.

Even with modern paint booths and high-tech paints themselves, factory jobs are still better, and collectors know it. While the latest Challengers might not be collectible quite yet, many people purchasing them now are doing so with an eye toward the future as much as toward the past, and the Plum Crazy purple color is one option that just screams "Barrett Jackson" or "Mecum," come 2050.

The new color is available only on the Dodge Challenger R/T and SRT8, meaning it's inherently limited in availability and therefore volume. It's also available with a choice of white or black dual side stripes, and to sweeten the deal, Mopar has treated the interior to a factory upgrade as well.

Two-row deluxe seats get Katskin leather upholstery, available in a range of colors with different piping and stitching choices to further customize the car straight from the factory.

To get your Plum Crazy Challenger, head on down to your local dealership--it's available for order now.